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Archive for September 2018

Why People Take Online Courses

Web Course Brainstorming

There is so much free information available on the internet, you might wonder why are people buying online courses, rather than just doing their own research. There are three primary factors motivating people to enroll in an online course: A course brings information from diverse together into an easy-to-follow format they can follow step-by-step A…

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3 Essentials for Making Watchable iPhone Videos

iPhone Videography

Yes, you can make video with your iPhone that people will watch, even without these absolute essentials, but not for long and not on a continuing basis. So, for example, you can film your cute kittens playing for a few minutes and post it on your Facebook profile and it might go viral. However, if…

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Marketing: Ensuring Success

Online Course Social Media Marketing

The surest way to a successful online course has two very basic steps: Teach something people want to learn. Tell them about it. The first step is course creation; the second step is called marketing. Although there are many tools and processes to use along the way, the ultimate success of your course is right…

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Pros and Cons of Evergreen vs. Launching a Course

Evergreen Online Course

What’s an Evergreen Course? Just like the name says, evergreen courses are open for enrollment all the time, with students beginning the course any time they want. We could contrast that model with a “deciduous” course, that you launch once (until the time), close once it’s launched,  and everyone starts at the same time. Which…

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2 Ways to Make Videos for Your Course

Online Course Video

There are two primary ways to create informational videos – Screen capture and live action. Screen capture – you record your computer screen while you run a slide show on Power Point, Key Note, or some other screen sharing system. You add your voice later as a “voice-over” to explain the slide show. Camtasia Screen…

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Online Course Platforms

Web Course Platforms

You have chosen your first online course topic, gathered your materials, and are ready to bring them online. In support of your course you will need to decide on a platform. Simply put, your platform is the structural support system for your course materials. There are so many ways to approach platform selection, it might…

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